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A product is all that meets the requirements of a particular market, this term is many dimensions, as it is important to recognize what contributes to the topic of "total product offer" 1 to be successful in the market or easy to be Our customers satisfied. A service is an intangible economic activity that is not stored and does not lead to the property. Services are more and more important and grows faster, and consumers are more concerned with performance and satisfaction if they use a service or buy a product.For this reason, decisions on services and products for marketers became a great challenge. First, there is 3 levels of product marketing, the first is the core product advantage, it refers to the perceived value, the image, performance and features, the second is the product attributes such as brand name, quality, design, personnel behavior, price and packaging and The third are the support services that focus on services in the provision of the product or after-sales services; These three levels are the basis of the possibilities that marketers have to standardize the product.
To be characteristic, the distinction of the core product is a different way of satisfying the same needs or wants to create an additional value to the customer and the competitive advantage for the company; In order to enable these possible marketers, five elements should include and evaluate quality, features, style and design, branding, packaging, labeling and product support services.
These 5 elements imply a specific feature that focuses on how consumers perceive these elements, what is the quality perception of quality? What is the impact of the design and style of the product in buying behavior? How can I take care of my package? How can I promote the product with the labels? And which services can add value to my product "Guarantees, Lackers, Hotline".
Another aspect is the product lines, there is a strategy to increase profits, a company with product line lines and has the product mix, it has four dimensions, width, length, depth and consistency. Your classification depends on the number of products or lines that has a company. "This product mix dimension provide the handles to define the company product strategy" 2 It helps to improve the successful products and eliminate the obsolete or charitable elimination and also develop the introduction of a new one.
talk about services before considering strategic marketers that marketees consider the type of services such as allegedness, perplexity, heterogeneity and inseparability, as well as the categories of service they offer to determine the service quality gap, The perceived quality fold relates to service quality "interaction of customers and services" and how the company can minimize the problems associated with the service, and how to use the value Hollensen Svend, Opresnik Marc, Marketing a Relationship Perspective, 2010 Verlag Franz Vahlen GmbH 2 Hollensen Svend , Opresnik Marc, minimize. Marketing a Relationship Perspective, 2010 Verlag Franz Vahlen GmbH. the use; Elements to achieve this goal support customers after their turnover and provide customers with a full service in terms of contracts.Due to constantly changing consumer flavors and innovation in the markets, the lifecycle of a product by four unique stages is described in the introduction, growth, runtime and the decline, for this reason, companies must develop new products and services, but it is not Easy to do that the company should understand its customers, markets and also the stakeholders who can be involved in the NDP.
To find the potential new product, there are a lot of specific stages of the first idea generation, the second idea screening, the third is the concept that develops a test, then you have to develop the marketing strategy after you have the business Analyzed development of the product and the last 2 levels are test marketing and commercialization.For international markets, the products can divide into two news. First, the product may be completely new invention "new in the world" or a small change of an existing product if companies want to reduce costs, improvements or re-position their products.
These two levels are classified in four categories that explain how companies use these types. It depends on cases and products; As I said when the product is a new invention or can improve an existing product. These four categories are replacement declarations, additions to existing lines, new product lines and new in the world and new in the world products. It is necessary that companies have to know companies about these categories to start the products.On the other hand, when other brands start products on the market, the decline in sales of existing products achieve a wrong strategy. Therefore, managers need to consider the cannibalization strategy to ensure that new products and also identifiable products need to be replaced. How to evaluate market factors that are not involved in the product development phase? Which Tools Marketers to create the best strategies to arrange their market target? This is the better way to determine the convictions of customers?
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